• Jessieanderson

    It’s tough keeping up with all the new technologies flooding the marketing world these days.Marketers are told that in order to be effective they need consistent blogs, up-to-date analytics,ten different social media accounts,and mobile device-compatible website design.And while it would be a mistake to neglect these things,it would also be a mistake to neglect some of the basics as well.

    For instance, best-selling author and USA Today columnist Rhonda Abrams recently pointed out that something as simple as a t-shirt was enough to make a sale at a local cafe she frequents.She’d just finished eating a terrific sandwich,she said, “When I noticed staff members wearing t-shirts saying,‘We do business catering.’I immediately texted my office man…

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